ASTRO’s globally adored heartthrob Cha Eun-woo topped the latest edition of the Brand Reputation Index for individual K-Pop boy band members. The Korea Business Research Institute revealed the February edition of the index, which tracks and rates the popularity of male K-Pop celebrities over a four-week period, on February 19, 2023.
The Korean Business Research Institute publishes monthly brand reputation rankings for male and female K-pop groups, individual idols, K-pop soloists, variety stars, and variety shows in general. From January 18 to February 18, 2023, the Korean Business Research Institute examined 117,196,162 brand big data points of 703 K-pop boy group members to identify K-pop boy group members. most popular pop during the month of February.
The big data of K-Pop boy band members has increased 2.69 percent since January, when it totaled 114,130,418 registrations. These rankings are based on an examination of consumer engagement, media coverage, communication and community awareness criteria.
BTS’ Jimin and EXO’s Baekhyung are joined at the top of February’s Boy Group Member Brand Reputation Index by ASTRO’s Cha Eun-woo.
ASTRO’s brilliant singer Cha Eun-woo rose above other K-Pop stars. My ID star Gangnam Beauty has a fantastic brand reputation score of 6,171,832. After starting the year with a score of 51596515.52, the artist’s popularity increased by 9.36% in February.
“Island, Dior, and photography exhibition” were the top three keywords for Cha Eun-woo in the keyword survey. “appear,” “release,” and “retain” were the most important linked terms in Eun-link woo’s analysis. Furthermore, based on a positivity-negativity analysis, the idol/actor had a positive rating of 83.50 percent.
After ASTRO, Cha Eun-woo was one of the best K-Pop artists in the world, Jimin from BTS. Jimin’s brand reputation index was 6,121,650. Although he was dethroned as one of the most popular musicians in the last edition, the Serendipity artist’s popularity has increased by 7.15% since January, when his brand reputation score was 5,713,172.
EXO’s Baekhyun finished third. Over the past month, Baekhyun’s popularity has skyrocketed. The idol’s brand reputation score shot up a whopping 131.07% in February, from 1297157.58 in January to 4,174,952. Wanna One’s Kang Daniel remained at number four with a brand reputation score of 4,102,572. Lastly, K-Pop’s Golden Maknae, BTS’s Jungkook, rounded out the top five. Jungkook’s brand reputation index was 3,753,544.